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Who We Are and What We Do

Innovators and Problem Solvers

 

Tarry Shebesta, CEO of FlexPath DXP

With over 36 years of experience in the digital and fintech sectors, I’ve been at the forefront of fintech innovation in the automotive industry.  I have focused on business solutions that employ technology to empower consumer purchasing power and streamline industry practices.  My work has consistently been driven by a commitment to innovation, leadership, and excellence.

As the founder and CEO of FlexPath DXP, I lead a dynamic team dedicated to redefining the digital marketing, shopping, and retailing landscape. Our latest patent-pending innovation, VeriQual , marks a significant advancement in identity verification and credit prequalification, setting new benchmarks for the industry.

I am always excited to connect and collaborate with the best and brightest minds in the industry, driving forward the future of automotive and fintech innovation.

What is a DXP? 

A Digital Experience Platform (DXP) is an emerging category of enterprise software seeking to meet the needs of companies undergoing digital transformation, with the ultimate goal of providing better customer experiences. DXPs can be a single product but are often a suite of products that work together like FlexPath DXP.

Tarry Shebesta, CEO of FlexPath DXP
Tarry Shebesta, CEO of FlexPath DXP

What is FlexPath DXP?

It is a Digital Experience Platform (DXP) rooted in decades of innovation in online sales, marketing, and fintech. Our patent-pending SaaS solutions empower dealers, lenders, and partners to personalize customer engagement, streamline operations, and prevent fraud, delivering measurable results throughout the entire buyer journey. From identity-verified lead generation to real-time credit prequalification, FlexPath helps businesses market smarter, sell faster, and protect against risk.

In today’s market, digital interactions often shape the first—and most critical—impressions between customers, dealers, and lenders. A modern customer experience extends far beyond the website. FlexPath equips organizations with the right tools to create meaningful, secure, and seamless experiences across the entire digital ecosystem. At its core, FlexPath™ DXP powers Consumer Acquisition and Sales Conversion through a modular platform of plug-and-play components designed to enhance, not replace, your existing marketing and digital retailing solutions.

FlexPath DXP | VeriQual
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